Active purchases continue and that complete autumn - winter collection. In chase of customer the winners became those who in time and actually interpret customers’ expectations which become more and more difficult to predict. Excess of the will or its moderation? Decorativism or minimalism? What to choose as the base for collection? In difficult times fashion always gambles on pragmatism, however, it can never be practicality far from banality and universality without boredom. Such requirements, which seem unrealizable, can meet only experienced style - the classics.

SOURCES OF INSPIRATION

By the highest standards fashion feeds by borrowing everything possible from the past. Any next idea, style or ways of dressing grow from same base. It is easier to create something new on the base of something simplest, which is a canon and frame of the fashion. On the one hand traditional classics is able to enrich and penetrate into any style, and on the other hand it influences on current trends and changes itself. Again and again - in connection with development of technologies and fabric industry – it provides infinite possibilities.

FASHIONABLE OR INFORMAL

New times and current lifestyle need easy-to-wear and yet interesting fashion. A few years ago from a combination of classic elements and sports fashion a new style appeared – casual one. In clothes for work, but not only, this style connected some degree of elegance and sports freedom, and thus changed the approach to the urban style. Casual style is informal. It has proved itself in practice and has been widely accepted with enthusiasm. Created on the classics base it becomes more and more bold and interesting. As a rule it is the most eclectic and open to further amendments current. Fashion for autumn - winter 2009/10 highlights casual style in different varieties. With it we have softness, comfort, simplicity and elegance, and feminine traits.

BASE OF THE COLLECTION 

It would not be the classics and casual style without a jacket. Since the moment when in the late XIX century women put on costumes, the jacket has become an integral component of the female clothing. Now day it celebrates triumph. At this season it can be soft and relaxed, knitted, checked, leather or velvet. It can be smooth, decorated with embroidery or studs, be shine or dull, or combine these two features together. It still underlines a waistline; sometimes it seems a little tight and shot with small thongs and collar. Sometimes it recalls sports or military jackets, and its holiday version has more fantastic nature. An old jacket with male features returns. This is a new vision of the formalism, but it is softened and relaxed with the combinations of female blouses, dresses or leggings when it takes the character of mini dress a'la coat. The jacket has long ago crossed the frames of the known classical canon. Being constant inspiration for new ideas, it is found again and again as an important part of many collections. In autumn it is a base, a starting point for any collection.

Source: Fashion market